REF Santa Cruz & Cochabamba

Es un CEO experimentado con más de 20 años de éxito en diversas empresas de agronegocios, bienes raíces, desarrollo urbano y consultoría de gestión.

Ex Ministrio de Desarrollo Económico de Bolivia, donde desarrolló el Sistema Boliviano para la Competitividad y Productividad, implementando programas para aumentar la competitividad en diferentes sectores e industrias.

A través de su participación como Partner de REF en Bolivia, cumple una de sus pasiones: ayudar a otros CEOs, Presidentes y Propietarios a alcanzar sus metas, tanto personales como profesionales. 

Emprendedor incansable, ha fundado varias empresas en diferentes sectores y también es inversor y mentor. 

Su experiencia se centra en la planificación empresarial, estrategia corporativa, negociación, habilidades analíticas, negocios internacionales y gestión general.

Founder & CEO of Big Brands Bolivia, a boutique consulting firm specializing in brand positioning and strategic relationships with various stakeholders.

President of the Responsible Business Evolution Society – SEER, a movement that brings mindset evolution to the national business fabric.

Ambassador for Bolivia of the Corporate Excellence Centre for Reputation Leadership, a European organization that promotes the comprehensive management of reputation and intangibles.

Alejandra is also a speaker, corporate trainer, and mentor for business leaders.

He connects with and contributes to the personal and business development of others, with a passion for teaching and learning.

He is an entrepreneur working with his family on the challenge of developing and creating local value in Bolivia through the renowned Italian premium coffee brand, LavAzza, and his own complementary local brand, Mundo Café.

With over 20 years in the international oil and energy industry, along with experience in the financial sector, she has led and participated in various boards of directors and executive committees. She was President of the Bolivian Chamber of Hydrocarbons and Vice Chair of The World Energy Council.

Driven by challenges and her constant pursuit of learning and contribution, she aligns with the values and purposes of REF.

A results-oriented professional with 30 years of progressive experience in designing and leading international development programs.

He stands out as an exceptional leader, change manager, and solver of complex problems. A visionary with a proven track record of leading innovative projects.

Rector of the Bolivian Catholic University – Santa Cruz Campus.

He has served as Minister of Economy and Public Finance, Minister of Productive Development and Plural Economy, President of the National Senate, Senator, Secretary of Institutional Coordination for the Autonomous Departmental Government of Santa Cruz, General Advisor to the Ministry of Housing and Basic Services, and Senior Advisor to the Ministry of Foreign Trade and Investment.

In the private sector, he worked at the Chamber of Industry and Commerce of Santa Cruz as General Manager, Planning Manager, Head of the Research Department, and Foreign Trade Advisor.

Independent Director. Founder of IGUALES Foundation, promoting Equal Opportunities for Women and Men in companies.

Advocate for business ethics and Corporate Governance Consultant. Passionate about transformation processes in companies and organizations.

Contributor to various media outlets.

With fifteen years of prior experience in the banking industry, he has developed skills in executive management, leadership, and managing multidisciplinary teams, along with strategic vision and thinking, commercial management, and negotiation with clients, suppliers, and international executives.

Additionally, he possesses an entrepreneurial spirit and a results-oriented approach, with the ability to work independently, take initiative, and handle various activities in high-pressure environments.

A pioneering woman who has made history in the emergence of Bolivia's startup and venture capital ecosystem.

Her international career and exposure to diverse roles within the context of new businesses, corporate innovation, strategic communication, and social impact make Viviana a leader with a deep sense of purpose in identifying and projecting the greatest potential of the members in her groups, with a broad perspective and connecting charisma.

She was the first president of the Venture Capital Association of Bolivia, co-founder of Pista8 (a startup and corporate innovation accelerator), ambassador of WeInvest for Bolivia, and an international mentor.