REF Santa Cruz & Cochabamba
Leaders Powered by Collective Intelligence
REF is a Global organization of Peer Advisory Boards for Top-Tier Business Leaders.
Members access the Collective Intelligence of their Peers in an environment of trust and confidentiality, locally and globally.
We propel Collective Intelligence through a personal, professional, and business development approach.
REF, formerly "Renaissance Executive Forums" is a global organization that brings together peer advisory boards for top-tier business executives.
Forum Groups are the core of the different REFs memberships.
Members access the Collective Intelligence of their Peers in an environment of Trust and Confidentiality.
Founded in the USA 30 years ago.
Peer advisory board comprised of 12 to 15 CEOs, Presidents, Owners (depending on membership type)
Non-competing industries
Meet one morning a month
Facilitated by a certified REF Forum Leader
Safe space for discussion and debate
Culture of transparency, trust and confidentiality
In their Forum Groups, Members present their biggest challenges and exchange constructive, actionable advice from a diversity of perspectives. This gives them the clarity they need to find transcendent solutions and achieve their personal, professional and business goals.
Regular monthly Forum meeting structure:
Educational Component: Update doses with Experts on topics of interest for Business Leaders.
Round Table: Exchange dynamics of personal and business best practices.
Case: A member presents their biggest challenge, and other members of the group share what they would do in their shoes.
Special annual Forums:
Escape: One-day group retreat focused on personal development.
Offsite: Group trip featuring workshop on strategies for personal and professional success.
All Members Meeting: Annual meeting with other local or regional Groups.
Access to REF's app: Network & Digital Community
Expert Insights: Webinars with Experts about major shifts and trends.
Industry & Interest Networks: International Forum Groups, exchange of best practices and opportunities.
Events: Global, Regional & Local Network.
Unique Experiences: Curated trips, leisure & retreats.
Improved decision-making
Accelerated personal, professional and business growth
Global network of Business Leaders
Meaningful relationships
At REF, Members tap into the wisdom that emerges from the Collective Intelligence of leaders with exceptional backgrounds.
REF provides a unique space where members gain clarity to make their most important and challenging business, professional and personal decisions.
Selective trust-based Forum Groups made up of top-tier business leaders (by invitation only).
Forum Groups led by Forum leaders with business experience.
Case method.
Holistic approach: Personal, professional, and business growth.
Continuous education through leading professionals.
Introspection, reflection, and planning.
We believe evolved and connected leaders are a positive force in the world.
Meet our Team in REF Santa Cruz & Cochabamba
Es un CEO experimentado con más de 20 años de éxito en diversas empresas de agronegocios, bienes raíces, desarrollo urbano y consultoría de gestión.
Ex Ministrio de Desarrollo Económico de Bolivia, donde desarrolló el Sistema Boliviano para la Competitividad y Productividad, implementando programas para aumentar la competitividad en diferentes sectores e industrias.
A través de su participación como Partner de REF en Bolivia, cumple una de sus pasiones: ayudar a otros CEOs, Presidentes y Propietarios a alcanzar sus metas, tanto personales como profesionales.
Emprendedor incansable, ha fundado varias empresas en diferentes sectores y también es inversor y mentor.
Su experiencia se centra en la planificación empresarial, estrategia corporativa, negociación, habilidades analíticas, negocios internacionales y gestión general.
Founder & CEO of Big Brands Bolivia, a boutique consulting firm specializing in brand positioning and strategic relationships with various stakeholders.
President of the Responsible Business Evolution Society – SEER, a movement that brings mindset evolution to the national business fabric.
Ambassador for Bolivia of the Corporate Excellence Centre for Reputation Leadership, a European organization that promotes the comprehensive management of reputation and intangibles.
Alejandra is also a speaker, corporate trainer, and mentor for business leaders.
He connects with and contributes to the personal and business development of others, with a passion for teaching and learning.
He is an entrepreneur working with his family on the challenge of developing and creating local value in Bolivia through the renowned Italian premium coffee brand, LavAzza, and his own complementary local brand, Mundo Café.
With over 20 years in the international oil and energy industry, along with experience in the financial sector, she has led and participated in various boards of directors and executive committees. She was President of the Bolivian Chamber of Hydrocarbons and Vice Chair of The World Energy Council.
Driven by challenges and her constant pursuit of learning and contribution, she aligns with the values and purposes of REF.
A results-oriented professional with 30 years of progressive experience in designing and leading international development programs.
He stands out as an exceptional leader, change manager, and solver of complex problems. A visionary with a proven track record of leading innovative projects.
Rector of the Bolivian Catholic University – Santa Cruz Campus.
He has served as Minister of Economy and Public Finance, Minister of Productive Development and Plural Economy, President of the National Senate, Senator, Secretary of Institutional Coordination for the Autonomous Departmental Government of Santa Cruz, General Advisor to the Ministry of Housing and Basic Services, and Senior Advisor to the Ministry of Foreign Trade and Investment.
In the private sector, he worked at the Chamber of Industry and Commerce of Santa Cruz as General Manager, Planning Manager, Head of the Research Department, and Foreign Trade Advisor.
Independent Director. Founder of IGUALES Foundation, promoting Equal Opportunities for Women and Men in companies.
Advocate for business ethics and Corporate Governance Consultant. Passionate about transformation processes in companies and organizations.
Contributor to various media outlets.
With fifteen years of prior experience in the banking industry, he has developed skills in executive management, leadership, and managing multidisciplinary teams, along with strategic vision and thinking, commercial management, and negotiation with clients, suppliers, and international executives.
Additionally, he possesses an entrepreneurial spirit and a results-oriented approach, with the ability to work independently, take initiative, and handle various activities in high-pressure environments.
A pioneering woman who has made history in the emergence of Bolivia's startup and venture capital ecosystem.
Her international career and exposure to diverse roles within the context of new businesses, corporate innovation, strategic communication, and social impact make Viviana a leader with a deep sense of purpose in identifying and projecting the greatest potential of the members in her groups, with a broad perspective and connecting charisma.
She was the first president of the Venture Capital Association of Bolivia, co-founder of Pista8 (a startup and corporate innovation accelerator), ambassador of WeInvest for Bolivia, and an international mentor.
Our Purpose
Is to accelerate the personal, professional, and business evolution of our Members, because we believe evolved and connected leaders are a positive force in the world.
CEO, Owner, President, or equivalent.
SMB: $5M-$30M in revenue.
Corporate: $30M-$300M in revenue.
Large Corporations: More than $300M in revenue.
C-Suite and upper management.
Corporate: $30M-$300M in revenue.
Large Corporations: More than $300M in revenue.
REF's Impact
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“Thanks to the exchange that takes place, REF supports me in making better decisions and becomes the ideal space to stay updated, learn, have fun, and share.”
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“REF is a space for personal reflection and professional growth. The environment of dialogue and exchange of experiences makes REF a true business family.”Javier UreyGeneral Manager of MAINTER SRL
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“The multidisciplinary approach that arises from the diverse experiences and perspectives of each group member enriches the comprehensive solution to any problem.”
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“REF has served as an advisory board, offering support and guidance during times of uncertainty. This network of professionals and friends has been invaluable.”
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“REF is a trusted environment that allows us to share experiences and learn from the experiences of others, helping us become better people and leaders.”
