REF Santa Cruz & Cochabamba
Leaders Powered by Collective Intelligence
REF is a global Organization of peer advisory boards for business leaders, powered by collective intelligence
At the core of REF lies the Forum Group, a carefully curated peer advisory board where top business leaders connect, challenge, and grow together.
REF, formerly "Renaissance Executive Forums"
Founded 30 years ago in the USA
Global Membership of peer advisory boards for business leaders
Composed of over 3,000+ Members (2025) across 20 countries, in Latin America, USA, and Europe.
Forum Groups are the foundation of every REF membership—carefully curated peer advisory boards where 12-15 business executives from non-competing industries come together in a confidential, high-trust environment.
Meeting one morning each month, members connect, challenge each other, and grow together, gaining invaluable insights and strategic clarity to navigate leadership with confidence.
Exclusive Peer Group – Each Forum consists of 12 to 15 business leaders from non-competing industries, ensuring diverse perspectives without conflicts of interest.
Monthly Meetings – Members meet one morning per month for structured, high-impact discussions.
Expert Facilitation – Every session is led by a certified REF Forum Leader, ensuring depth, structure, and meaningful takeaways.
A Safe & Trusted Space – Built on transparency, trust, and confidentiality, enabling open dialogue on real challenges.
Strategic Reflection & Growth – A dedicated space for reflection, planning, and high-level decision-making.
Collective Intelligence in Action – Members gain peer-to-peer feedback that unlocks new perspectives and drives transformation.
Make better strategic decisions
Maximize company value
Optimize leadership skills
Structure process of professional and personal growth
Global network of Business Leaders
Build authentic connections
Exclusive Peer Groups by invitation only – Confidential, high-level discussions with non-competing industry leaders.
Proven Methodology – 30 years of refining a structure that accelerates personal, professional, and business evolution.
Global & Local Impact – A powerful community of leaders shaping the future of business.
Access to the wisdom that emerges from the Collective Intelligence of leaders with exceptional backgrounds.
Forums evolve from Peer Advisory Boards into Circles of Trust
Meet our Team in REF Santa Cruz & Cochabamba
Es un CEO experimentado con más de 20 años de éxito en diversas empresas de agronegocios, bienes raíces, desarrollo urbano y consultoría de gestión.
Ex Ministrio de Desarrollo Económico de Bolivia, donde desarrolló el Sistema Boliviano para la Competitividad y Productividad, implementando programas para aumentar la competitividad en diferentes sectores e industrias.
A través de su participación como Partner de REF en Bolivia, cumple una de sus pasiones: ayudar a otros CEOs, Presidentes y Propietarios a alcanzar sus metas, tanto personales como profesionales.
Emprendedor incansable, ha fundado varias empresas en diferentes sectores y también es inversor y mentor.
Su experiencia se centra en la planificación empresarial, estrategia corporativa, negociación, habilidades analíticas, negocios internacionales y gestión general.
Founder & CEO of Big Brands Bolivia, a boutique consulting firm specializing in brand positioning and strategic relationships with various stakeholders.
President of the Responsible Business Evolution Society – SEER, a movement that brings mindset evolution to the national business fabric.
Ambassador for Bolivia of the Corporate Excellence Centre for Reputation Leadership, a European organization that promotes the comprehensive management of reputation and intangibles.
Alejandra is also a speaker, corporate trainer, and mentor for business leaders.
He connects with and contributes to the personal and business development of others, with a passion for teaching and learning.
He is an entrepreneur working with his family on the challenge of developing and creating local value in Bolivia through the renowned Italian premium coffee brand, LavAzza, and his own complementary local brand, Mundo Café.
With over 20 years in the international oil and energy industry, along with experience in the financial sector, she has led and participated in various boards of directors and executive committees. She was President of the Bolivian Chamber of Hydrocarbons and Vice Chair of The World Energy Council.
Driven by challenges and her constant pursuit of learning and contribution, she aligns with the values and purposes of REF.
A results-oriented professional with 30 years of progressive experience in designing and leading international development programs.
He stands out as an exceptional leader, change manager, and solver of complex problems. A visionary with a proven track record of leading innovative projects.
Rector of the Bolivian Catholic University – Santa Cruz Campus.
He has served as Minister of Economy and Public Finance, Minister of Productive Development and Plural Economy, President of the National Senate, Senator, Secretary of Institutional Coordination for the Autonomous Departmental Government of Santa Cruz, General Advisor to the Ministry of Housing and Basic Services, and Senior Advisor to the Ministry of Foreign Trade and Investment.
In the private sector, he worked at the Chamber of Industry and Commerce of Santa Cruz as General Manager, Planning Manager, Head of the Research Department, and Foreign Trade Advisor.
Independent Director. Founder of IGUALES Foundation, promoting Equal Opportunities for Women and Men in companies.
Advocate for business ethics and Corporate Governance Consultant. Passionate about transformation processes in companies and organizations.
Contributor to various media outlets.
With fifteen years of prior experience in the banking industry, he has developed skills in executive management, leadership, and managing multidisciplinary teams, along with strategic vision and thinking, commercial management, and negotiation with clients, suppliers, and international executives.
Additionally, he possesses an entrepreneurial spirit and a results-oriented approach, with the ability to work independently, take initiative, and handle various activities in high-pressure environments.
A pioneering woman who has made history in the emergence of Bolivia's startup and venture capital ecosystem.
Her international career and exposure to diverse roles within the context of new businesses, corporate innovation, strategic communication, and social impact make Viviana a leader with a deep sense of purpose in identifying and projecting the greatest potential of the members in her groups, with a broad perspective and connecting charisma.
She was the first president of the Venture Capital Association of Bolivia, co-founder of Pista8 (a startup and corporate innovation accelerator), ambassador of WeInvest for Bolivia, and an international mentor.
REF Purpose is
Empowering Business Leaders to be a positive force in the world by accelerating their personal and business evolution.
CEO, Owner, President, or equivalent.
SMB: $5M-$30M in revenue.
Corporate: $30M-$300M in revenue.
Large Corporations: More than $300M in revenue.
C-Suite and upper management.
Corporate: $30M-$300M in revenue.
Large Corporations: More than $300M in revenue.
REF's Impact
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“Thanks to the exchange that takes place, REF supports me in making better decisions and becomes the ideal space to stay updated, learn, have fun, and share.”
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“REF is a space for personal reflection and professional growth. The environment of dialogue and exchange of experiences makes REF a true business family.”Javier UreyGeneral Manager of MAINTER SRL
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“The multidisciplinary approach that arises from the diverse experiences and perspectives of each group member enriches the comprehensive solution to any problem.”
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“REF has served as an advisory board, offering support and guidance during times of uncertainty. This network of professionals and friends has been invaluable.”
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“REF is a trusted environment that allows us to share experiences and learn from the experiences of others, helping us become better people and leaders.”
